When hair needs a detox, this deeply purifying shampoo jumps in and clarifies each strand without stripping away health and luster. A unique formula designed to remove the impurities and dulling build-up caused by hair styling products, chlorine, hard water, and pollutants, our cleanser dives deep, ...
This conditioner for color-treated hair not only extends the vibrancy and life of your investment shade for up to 8 weeks, it also hydrates, strengthens strands, reduces breakage, and bumps up shine to a whole new gleam.• Helps restore and protect hair for vibrant, long-lasting haircolor*• Doubles h...
This specially-formulated shampoo for color-treated hair preserves your investment from fading for up to 8 weeks, while it gently cleanses away dirt and debris. With every wash, you’ll also protect hair against future damage.• Gently cleanses color-treated hair• Improves elasticity and shine• Helps ...
Quench thirsty hair with K-PAK Professional Hydrator Intense Treatment For Dry, Damaged Hair – a powerful well of moisture that transforms dry, overprocessed strands into hair that feels soft, smooth, and oh-so-touchable.• Instantly replenishes lost moisture to dry, damaged hair• 2X softer hair*• Bo...
When you’ve enjoyed a few too many blowouts and harsh color changes, this one-and-done daily conditioner immediately hones in on that dry, damaged hair with targeted precision, leaving locks with big-time shine and doubling your resistance to breakage. High-powered and fortifying, it takes just 60 s...
This gentle but powerfully targeted shampoo goes right to the damage, lathering in lustrous, more resilient hair from the first use. Formulated with nourishing Keratin and Guajava Fruit Extract to help fortify weak strands and – big plus here – prevent future damage,* our non-stripping shampoo insta...
Packed with amino acids and Joico’s smart Keratin technology, K-PAK Professional Reconstructor Deep-Penetrating Treatment rebuilds/strengthens stressed strands in just 5 minutes; instantly transforming hair to healthy greatness.• Rebuilds and re-fortifies damaged hair• 64% less breakage*• ...
Blonde Life Brightening Conditioner fights off-tones, frizz, and dryness, while delivering the kind of champagne shine that polishes hair to a high gleam without weighing down a single highlighted strand.• Nourishes bleached, double-processed, or high-lifted blonde hair without weight• Weightle...
Put the tropics to the test with Blonde Life Coconut Oil Developers: Available in 5, 20, and 40 Volume, these nourishing Developers deliver a luscious, soft, hydrated finish to hair that’s being lifted to new heights. Created to work seamlessly with all Blonde Life Lighteners and Toners.• Our powerh...
Gentle enough to use daily, sulfate-free Blonde Life Brightening Shampoo banishes brass, lifts away dirt and oil, and restores highlighted hair to optimal PH level. You’ll have gleaming, on-tone blonde with slip and smoothness.• Keep blonde hair bright and shiny• Formula free of SLS/SLES S...
Blonde Life Violet Shampoo’s powerful-but-gentle, sulfate-free formula banishes those unwanted yellow tones, so blonde hair gets instantly back to that coveted cool, bright, protected shade you know and love.• Rich lather gently cleanses hair• Instantly cools brassy tones and brightens cool blonde h...
The secret to long-lasting hair color lies in Colorful Anti-Fade Conditioner’s commitment to fade and pollution protection; infusing hair with shine, softness, and ingredients that lock in vibrant color for up to 8 weeks.• Instantly detangles and nourishes color-treated hair• Infuses strands with so...
Colorful Anti-Fade Shampoo offers a luxurious, epic clean that doesn’t strip color or moisture; yet whisks away dulling dirt and harsh pollutants. The result? Maximum shine, intense vibrancy, 3X more strength, and less breakage.• Gently cleanses color-treated hair• Fortifies hair for 3X greater resi...
This unique daily bond-building shampoo actually protects hair from damage while it leaves strands clean, resilient, shiny, and strong.Swiftly sloughs away buildup without stripping your vibrant, investment salon color.• Free of SLS/SLES Sulfates*• Decadently rich lather for a luxurious cleansing ex...
Gentle enough to use every day, but mighty enough to replenish hydration and build strength and resilience, this daily, bond-building conditioner protects hair from future damage, detangles, and wards off fading hair color.• Prevents and protects from daily damage• Boosts vital moisture• Instantly d...
Formulated with ultra-hydrating marine ingredients like Sea Kelp and Coconut Water, HydraSplash Hydrating Conditioner gives fine hair an immediate, lightweight splash of moisture, plus detangling power, elasticity, and shine.• Detangles even super-fine strands• Leaves hair feeling soft and...
HydraSplash Hydrating Shampoo never gets heavy on your fine hair! Formulated with marine ingredients like Sea Kelp and Coconut Water, the lightweight lather gently cleanses hair for brilliantly-clean, soft, healthy results.• Luxurious lather thoroughly cleanses hair without stripping natural mo...
Creating full, airy, luxurious volume, JoiFULL Volumizing Conditioner’s lightweight formula detangles and amps up fine strands for instant “wow” body, humidity protection, mega shine, and stronger strands every time you use it.• Fuller, thicker, bouncier hair• Helps strengthen and nourish ...
Offering a 24-hour volume boost and luxe lather, JoiFULL Volumizing Shampoo rinses away the oil and dirt that weigh down fine strands, delivering body, mega fullness, and shine, along protection from humidity.• Rich lather gently but thoroughly cleanses the hair• Adds instant lightweight body• Fulle...
Lightning-fast LUMI10 Natural Series is a timesaving permanent color solution that offers 100% gray coverage and 2X the shine in just 10 minutes; revealing balanced, natural blonde and brown looks at every level.• Permanent haircolor develops in just 10 minutes• 100% gray coverage in half the time o...
Activating LumiShine’s pioneering ArgiPlex Technology, this easy 1:1 mixing ratio and common-level system puts the artistry and creativity of hair color at your fingertips.The Joico LumiShine line transforms hair from the inside out, with breakthrough ArgiPlex technology that rebuilds and protects b...
Create gorgeous, predictable hair color with LumiShine Permanent Créme Color: Natural Series – balanced, natural-blonde/brown results and 100% gray coverage at every level. Just 3 steps to healthy hair with 2X the shine!• Delivers up to 2X the shine*• Reduced breakage** and 100% replenished and rest...
Turn back the clock with collagen-infused LumiShine YouthLock Permanent Crème Color Natural Natural Series – delivering 100% gray coverage, renewed bounce, softness, and resilience for gorgeous, shiny, youthful hair.Experience 5 FLAWLESS FEATURES to help lock in hair’s youth: • GRAYING HAIR: Lo...
With Moisture Recovery Conditioner for Dry Hair, each coarse, thick, dry strand is instantly transformed and detangled – resulting in the kind of slip, softness, and shine that bumps up the beauty and suppleness of parched hair.• Easily detangles dry hair• Deeply nourishes thick/coarse, dry hai...