This gentle but powerfully targeted shampoo goes right to the damage, lathering in lustrous, more resilient hair from the first use. Formulated with nourishing Keratin and Guajava Fruit Extract to help fortify weak strands and – big plus here – prevent future damage,* our non-stripping shampoo instantly improves elasticity, strength, and shine.

• Formulated with damage-seeking Keratin and Guajava Fruit Extract

• Helps fortify weak strands and prevent future damage*

• Gently cleanses damaged hair

• Instantly improves elasticity, strength, and shine*

*When used with K-PAK Reconstructing Conditioner

At the heart of the iconic K-PAK Professional Collection is Joico’s SmartRelease liposome technology. Swooping in to rescue hair that’s been exposed to daily heat styling, chemical processing, or even environmental pollutants, this breakthrough approach not only heals, strengthens, and protects hair in exactly the places that need an assist, but fights future breakage at the same time. Experience the repair of years of visible damage, double the hair strength, amped-up shine, and improved elasticity … all essentials to a healthy, manageable mane.