Blonde Life Powder Lightener’s powerful conditioning formula bypasses the need for damaging multiple applications – which means reduced breakage by over 54%, stronger hair, and no more hassle with additives; with or without foils. Packed with hair-healing technology, it’s proven to keep blondes bright and on-tone for up to 8 weeks.

• Delivers up to 9+ levels of fastacting lift!

• Builds bonds for strong blondes

• Our fastest* way to lighten & brighten hair!

• Strengthens hair, reducing breakage by over 54%** in just one treatment

• A powerhouse formula including Tamanu and Monoi oils

*vs. other Joico lighteners

**Against combing breakage on damaged hair, when used with Blonde Life Brightening Masque vs. a non-conditioning bleach

The Blonde Life system builds bonds for brilliant bonds – offering lightening and brightening for those who want to be lifted to new heights without sacrificing hair’s shine or condition. With the strengthening power of Arginine and a nutrient-rich blend of exotic Tamanu and Monoi oils, Blonde Life helps banish brassiness, off-tones, fading, and the damage that blondes face every day.