Help counteract brassiness while processing, build bonds, and lift hair up to 9+ levels using Blonde Life Silverlight Lightening Powder. With Joico’s fast-acting, charcoal-infused powder lightener, it’s easy to keep you and your clients’ blonde hair, cool.

• Helps prime hair while processing to prepare for cool/silver blondes

• Charcoal-infused formula helps counteract brassiness while processing hair

• Lifts and primes while processing, for cool blondes

• Delivers up to 9+ levels of lift!

• Builds bonds for strong blondes

• Does not transfer when rinsing

• Protects hair and reduces styling breakage by over 54%*

• Strengthens hair, making it 2x more resistant to breakage*

*Against combing breakage on damaged hair; when used with Joico Blonde Life Brightening Masque vs. a non-conditioning bleach.

What Else You Need to Know

Ideal when...

• Pairing with cool/neutral Blonde Life Demi Gloss Shade

• Your client wants on-trend, cool, gray, ash or silver toned blonde hair

• You want ash blonde hair that looks healthy

• You want a high-lift lightener that helps leave hair feeling stronger and helps reduce breakage with every application*

*Against combing breakage on damaged hair; when used with Joico Blonde Life Brightening Masque vs. a non-conditioning bleach.