JOICO DEFY DAMAGE PROSERIES 1 OPTIMIZER SPRAY

JOICO DEFY DAMAGE PROSERIES 1 OPTIMIZER SPRAY

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Brand:JOICO
Product Code:JOI09DD1008
Code:JDD18

Defy Damage ProSeries 1 Bond-Protecting Color Optimizer Spray is an easy-to-use ultra-dry aerosol that safeguards hair from chemical damage, improves color deposit, and provides greater, more even lift when lightening hair.


In two easy steps, the Defy Damage ProSeries helps protect and strengthen hair bonds—before, during, and after every chemical service— helping to ensure the healthiest-looking hair imaginable... and stunning results you have to see to believe:

 

• 80% less breakage*

• 5X stronger hair*

• Increased & more even lift**

• Evens porosity for better color deposit

• Maintains over 90% of color vibrancy***

 

*Against combing breakage on damaged hair during heat styling; when using Defy Damage Shampoo and ProSeries 2 vs. a non-conditioning shampoo

**When lightening

***After 10 shampoos; when using Defy Damage Shampoo and ProSeries 2


Known as the next generation of bond building, the Defy Damage ProSeries helps protect and strengthen hair bonds—before, during, and after every chemical service— helping to ensure the healthiest-looking hair imaginable. Breakthrough ingredients -- Arginine, Moringa Seed Oil, and a Protective Lipid -- team up with Joico's SmartRelease Technology, a one-of-a-kind liposome delivery system that continuously releases powerful Rose Hip Oil, Arginine, and Keratin. With this innovative, two-step approach, you’ll achieve 80% less breakage, 5X stronger hair, increased/more even lift, and maintain over 90% of color vibrancy.

Butane, Alcohol Denat., Dimethyl Ether, Water/Aqua/Eau, Diisopropyl Adipate, Dimethicone PEG-7 Cocoate, Sorbitol, PEG-40 Hydrogenated Castor Oil, Arginine, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Moringa Oleifera Seed Oil, Cocos Nucifera (Coconut) Oil, Avena Sativa (Oat) Peptide, Arginine HCl, C10-40 Isoalkylamidopropylethyldimonium Ethosulfate, Phosphatidylcholine, Rosa Canina Fruit Oil, Tocopherol, Dipropylene Glycol, Citronellol, Fragrance/Parfum.

ALL COLOR & LIGHTENING SERVICES

Defy Damage ProSeries 1

SHAKE CAN VIGOROUSLY. Apply to dry hair prior to chemical service. Apply starting at the back of the head, spraying onto horizontal sections, 3-6 inches away from the hair. Spray in short bursts. Continue this application method until all sections have been treated.

 

• If you have sections of hair that are more damaged than others, you may reapply ProSeries 1 to those areas for added protection.

• Comb through hair to ensure complete, even distribution.

• Perform color or lightening service as usual and according to manufacturer’s directions. Once haircolor or lightener has fully processed, rinse or shampoo hair (depending on manufacturer’s directions), then follow with Defy Damage ProSeries 2.

 

Note: To use as a treatment without a color service: spray onto dry hair, then shampoo. Follow with ProSeries 2; leave in hair for up to 5 minutes, then rinse.

 

FOR PERMING SERVICES

Defy Damage ProSeries 1

1. SHAKE CAN VIGOROUSLY. Shampoo hair with Defy Damage Protective Shampoo (unless perm directions require a clarifying shampoo). Apply to damp hair prior to wrapping rods. Apply starting at the back of the head, spraying onto horizontal sections, two inches apart, focusing on the mid-lengths and ends. Continue this application method until all sections have been treated. Spray in short bursts.

2. If you have sections of hair that are more damaged than others, you may reapply ProSeries 1 to those areas for added protection. Comb through hair to ensure complete, even distribution.

3. Proceed with wrapping rods. Note: If perm kit includes a pre-wrap lotion, you may apply lotion after you have applied ProSeries 1.

4. Follow perm directions for processing solution, timing, test curl, and neutralizing.

 

FOR SMOOTHING/KERATIN SERVICES

Defy Damage ProSeries 1

1. Shampoo hair with Defy Damage Protective Shampoo (unless smoothing treatment directions require a clarifying shampoo). SHAKE CAN VIGOROUSLY. Spray ProSeries 1 onto wet hair prior to applying smoothing treatment product. Apply starting at the back of the head, spraying onto horizontal sections, two inches apart, focusing on the mid-lengths and ends. Continue this application method until all sections have been treated.

2. Follow manufacturer’s instructions for the smoothing treatment.

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