Defy Damage ProSeries 2 Bond-Strengthening Color Treatment is a brilliant, at-the-bowl strategy designed to fortify freshly-colored hair bonds; delivering transformative results you can see and feel in just one use.

In two easy steps, the Defy Damage ProSeries helps protect and strengthen hair bonds—before, during, and after every chemical service— helping to ensure the healthiest-looking hair imaginable... and stunning results you have to see to believe: • 80% less breakage* • 5X stronger hair* • Increased & more even lift** • Evens porosity for better color deposit • Maintains over 90% of color vibrancy*** *Against combing breakage on damaged hair during heat styling; when using Defy Damage Shampoo and ProSeries 2 vs. a non-conditioning shampoo **When lightening ***After 10 shampoos; when using Defy Damage Shampoo and ProSeries 2

Known as the next generation of bond building, the Defy Damage ProSeries helps protect and strengthen hair bonds—before, during, and after every chemical service— helping to ensure the healthiest-looking hair imaginable. Breakthrough ingredients -- Arginine, Moringa Seed Oil, and a Protective Lipid -- team up with Joico's SmartRelease Technology, a one-of-a-kind liposome delivery system that continuously releases powerful Rose Hip Oil, Arginine, and Keratin. With this innovative, two-step approach, you’ll achieve 80% less breakage, 5X stronger hair, increased/more even lift, and maintain over 90% of color vibrancy.